Checklist
- Make important pages indexable and canonical.
- Write unique titles and descriptions.
- Cover the search intent with useful content.
- Use a logical heading structure and internal links.
- Optimize images, mobile layout and performance.
- Maintain robots.txt and XML sitemap.
- Measure impressions, clicks and conversions.
Start with the SEO audit tool to find quick opportunities.
Indexing and technical foundations
Begin with the pages that matter most to your audience. They should return a successful response, be reachable through internal links and use a canonical URL that matches the version you want search engines to understand. Check that accidental noindex directives, redirects or blocked paths are not hiding important content.
Review the viewport, HTTPS, language attribute, structured data and social metadata. These elements support interpretation, sharing and accessibility even though they cannot replace useful content or a strong page experience.
Content and user experience
- Answer the main question early and explain the next steps.
- Use headings, lists and examples to make the page easy to scan.
- Remove duplicated, outdated or unsupported claims.
- Make forms, navigation and calls to action usable on small screens.
Measure the work
Record what you changed and compare impressions, clicks, conversions and relevant queries over time. Prioritize pages with clear demand and fix problems that affect many URLs before polishing low-impact details.